Frequently asked questions
How is the score out of 100 worked out?
We open your home page in a real browser, on a computer and on a phone over 4G, and we read what Google reads. More than thirty points are checked, in six families: speed, Google and AI, mobile, security, accessibility and conversion. A passed check counts in full, a half-passed check counts for half. The overall score gives more weight to speed and search.
Is my site changed during the analysis or the demolition?
No. We read your site the way a visitor would, without changing anything. The demolition happens on a screenshot, in your browser. Your real site feels nothing.
What do you do with the address I type?
It is used for the analysis only. We ask for neither your name nor your email. A site’s result stays in memory for six hours to answer the next request faster, then it disappears.
Why won’t my site open?
Some sites block robots, require a login or are offline. In that case, the izak team can run the analysis with you.
Is it a full audit?
It’s a first diagnosis, quick and reliable. A full audit also looks at your content, your competitors, your keywords and your figures. That’s what the izak team does when you entrust it with your site.